More Context. More Revenue.

Sophisticated contextual intelligence that does not unnecessarily eliminate inventory.

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Top Publishers Trust GumGum

Unlock New Demand, Effortlessly

Boost your bottom line with quick, incremental revenue and an easy to integrate solution

GumGum operates in over 19+ countries and works with all the top agency leaders including Dentsu, IPG, Publicis, Omnicom, WPP and Havas. We have 150 agency partners, 30,000+ publisher partner websites and serve over 700 clients worldwide.

Verity™'s contextual capabilities have supported clients with internal content insights and categorization, as well as campaign targeting efforts. Clients use our classifications in both direct sales and programmatic campaigns.

The GumGum Team on retreat in Ojai

See The Difference

Integrate Any Way You Choose

Server-to-server

Connect directly to our unique, premium demand for custom and display inventory, through Amazon TAM/UAM, OpenRTB or Prebid S2S.

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Header Bidding

Available via PreBid or Index Exchange adapters.

Get the Adapters

Ad Server Ready

Deliver all GumGum ad units through the most popular ad servers, including GAM.

Hard Code

Copy and paste GumGum’s code directly onto your site for access to our demand.

mobile device showing gumgums in article stories ads

Server-to-server

Connect directly to our unique, premium demand for custom and display inventory, through Amazon TAM/UAM, OpenRTB or Prebid S2S.

Header Bidding

Available via PreBid or Index Exchange adapters.

Get the Adapters

Ad Server Ready

Deliver all GumGum ad units through the most popular ad servers, including GAM.

Hard Code

Copy and paste GumGum’s code directly onto your site for access to our demand.

Contextual Intelligence You Can Count On

Curate packages for programmatic PMP deals

Drive even more revenue with Verity™, the best privacy-first contextual intelligence platform available today.

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Curate content packages, automate tagging, ensure brand safety and preserve inventory using Verity™.
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Verity™ uses computer vision and natural language processing to deliver a nuanced reading of your site, allowing you to extract revenue from every page.
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Verity™ understands your content and scores it accurately.
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Verity™ can identify and score more page-level elements than any other platform, including keywords, on-screen text, imagery and video*.

Monetize Your Video Inventory

The GumGum Team on retreat in Ojai

Verity™ powers your videos

We're the only solution in the market that fully analyzes the video frame by frame, reviewing audio, video and metadata. These insights provide valuable targeting solutions for our publishers who might otherwise be reliant on URL or page-level data.

*To analyze videos, we must have access to the video URL. Thus, if the publisher isn’t able to provide us with this access, we’ll only be able to process the text and images on a webpage.

Integrated Advertising in Streaming Video

GumGum's In-Video unit gives streamers a less intrusive and more effective way to deliver advertising within the video stream, for both on demand and live video. This promotes a more enjoyable viewing experience and creates additional revenue.

This patented technology uses server-side ad insertion software that is purpose-built for overlaying ad creatives into the content of the stream, allowing for ads without disrupting the viewing experience.

Partner With Us
The GumGum Team on retreat in Ojai
September 20, 2022

Navigating the Age of Uncertainty

How to Future-Proof Your Marketing Strategy

This guide delves deep into this new digital advertising landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

Our Team is Your Team

The GumGum team ensures that your ads are running on safe content without blocking inventory and revenue

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