Re-Imagining A Safe and Equitable Digital Future

GumGum's mission is to empower advertisers to deliver creative advertising campaigns that capture consumer attention without the use of personal data across current and future emerging digital environments at scale.

The GumGum Team on retreat in Ojai

What We Do

GumGum provides the platform that delivers the next generation of contextual intelligence, industry leading engaging ad creatives, and the ability to measure and optimize advertising campaigns to better understand a consumer's mindset that captures attention and drives action and outcomes.

Our Values

At GumGum, we pride ourselves on fostering an inclusive, creative and energetic environment based on our values.

Illustration of a smiling cloud with the word 'Thoughtful' underneath

Being THOUGHTFUL. We listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients (internal and external).

Illustration of a laptop with legs exercising, with the word 'Agility' above

Having AGILITY to be quick, nimble and change direction gracefully while maintaining control.

Illustration of a kettle bell with the word 'Grit' written on it

Showing GRIT. We bring energy and perseverance to everything we do.

GumGum is Global

GumGum’s contextual intelligence solutions are leading the digital advertising agency into a cookie-less future. With a $75 million investment from Goldman Sachs Growth, the acquisition of Amsterdam-based programmatic company, Just Premium and Australian-based Attention platform, Playground XYZ, GumGum is firmly making its mark on the international stage.

Based in Santa Monica, California, GumGum has 12 different offices spanning North America, Asia, Australia and Europe. We serve a vast and diverse market from the US, Canada, UK, EMEA, and Mexico to the APAC regions of Singapore, Hong Kong and Japan. As GumGum continues to expand globally, we now have 480 employees working together from all over the world.

The GumGum Team on retreat in Ojai

By The Numbers

Global location icon
19
Markets worldwide where our solutions are available
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700
Brands purchase annually
Verity Icon
30,000+
Publishers partner websites
Team Member icon
400+
Employees worldwide
Fortune 100 Company icon
+70%
Fortune 100 companies work with us
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#1
Contextual intelligence technology, Verity™

GumGum's Milestones

January 2008

GumGum is launched

January 2013

We opened our first office in New York City.

July 2015

We opened our first international office in London.

July 2017

Our first Japan office opens!

January 2020

Verity™, GumGum's contextual intelligence API, launches

April 2021

Raised $75m from Goldman Sachs

July 2021

GumGum becomes first independent Ad Tech provider to earn MRC Content-Level Accreditation

August 2021

GumGum acquires Amsterdam-based company, JustPremium

December 2021

GumGum acquires Attention Measurement & Optimization Platform Playground xyz

March 2022

Launch of the Mindset Matrix

Let's Connect

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Contact Us
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Sydney, Australia
In 2021, GumGum acquired Australian-based Attention platform, Playground XYZ.
-36.8688
151.2093
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Mexico City, Mexico
GumGum has a strong team of engineers operating out of CDMX.
16.4326
-99.1332
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Amsterdam, Netherlands
In 2021, GumGum acquired Amsterdam-based programmatic company JustPremium.
49.8153
6.1296
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Tokyo, Japan
In 2017, we opened our first Asian office in Tokyo.
32.6762
139.6503
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London, United Kingdom
In 2015 we opened our first international office in London, UK.
48.8566
0.1276
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Chicago, IL
Our Chicago office serves our clients across the Midwest.
38.8781
-87.6298
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New York, NY
We opened our second office in NYC in 2013.
37.7128
-74.0060
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Santa Monica, CA
Our HQ in Santa Monica, in the heart of vibrant Los Angeles. We opened our first office here in 2008.
31.0195
-118.4912